Why Every Brand Needs a Sustainable Packaging Design Agency

We focus on the bigger category landscape, messaging and hierarchy – focusing on shelf impact, category blocking and buyer appeal. Lauren Casgren-Tindall is the founder of Crème de Mint and has been creating powerful, innovative sustainable packaging design agency over the past 15 years for companies such as Avon, Victoria’s Secret, Bliss, and HauteHouse Brands. She also launched and ran thriving makeup brand 42 Dubonnet before ultimately closing the business to focus on her design business. https://brandettes.com/sustainable-cpg-packaging-design-agency-services/

With our branding process, cpg packaging design services streamlines everything (see What is your branding process?) From mood boards to concepts you can expect our process can take as little as 3 or 4 weeks. We don’t engineer packaging or perform lab tests ourselves, but we coordinate with manufacturers, co-packers, and compliance experts to make sure your product is market-ready. Juliana is a multi-faceted graphic designer with over five years of experience in sustainable packaging design agency, print, and digital design. They’ve delivered on-point designs for big-ticket clients, including SodaStream, McDonald's and Cadbury Dairy Milk. Backbone works with companies of all sizes but is best suited to medium-sized food and beverage clients.

Whether it’s developing scalable designs for product launches or aligning sustainable packaging design agency with sustainability goals, Superside ensures your product captures attention while reinforcing your brand identity. Suppliers are utilizing software tools to conduct life cycle assessments (LCAs) of their packaging solutions. LCAs help identify environmental impacts throughout the entire lifecycle of a product, from raw material extraction to end-of-life disposal. Life cycle assessment plays a crucial role in evaluating and improving the sustainability of product packaging.

For example, in the early stages of developing her sustainable packaging design agency, Sarah Goodman, Founder and CEO of Chiwis,  followed a piece of advice from one of her consultants that made a big impact.

SmashBrand, one of the world-known sustainable packaging design agency, develops creative branding and packaging solutions using consumers’ insights. It guarantees their achievement in the market due to retail success, which is unique in the industry today. SmashingBrand employs strategy with style and essence, ensuring market success. This packaging design company started from scratch and grew into a multi–million dollar enterprise with branches in Chicago, Austin, and Boise, partnering with a handful of brands that set themselves apart.

We help companies switch to sustainable and economical packaging concepts with customized solutions.Available as bags, sheets, and rolls in various qualities. With special coatings to protect against micro-scratches, PapairWrap replaces plastic with a fully recyclable alternative. Steel offers a strong, safe and versatile solution for the secure packaging of food and other goods. Without needing preservatives or energy-intensive refrigeration, it extends food shelf life for up to 5 years, reducing waste. 82% of used steel packaging is currently recycled in Europe, becoming new steel products. Even the most eco-friendly packaging fails if consumers dispose of it incorrectly.

McDonald’s global sustainable packaging design agency got a complete redesign that created a unified visual framework. This brings joy and simplicity to over 60 million customer interactions daily. Pearlfisher promotes the “Keep it or Consume it” philosophy and encourages brands to create packaging that provides lasting value or safely biodegrades after use. Method and other brands have achieved success through this approach by focusing on green practices rather than just eco-friendly appearances. Pearlfisher champions state-of-the-art material science and production methods to create sustainable food packaging design. ICON Creative Agency, based in Pasadena, California, offers a unique cultural approach to food packaging design.

The company brings together consumer research, engineering capabilities, and prototyping facilities under one roof. Sustainable packaging design not only aligns with ethical consumerism but also elevates a brand’s image. Many of our brands are synonymous with the categories they lead, backed by the efficacious solutions they provide and our wide-reaching consumer education and marketing programmes.

Members have been asked to voluntarily commit to implement these design changes by 2025 and to report annually on progress, in a process aligned with the New Plastics Economy Global Commitment. Siegwerk’s CIRKIT NATUBAR PR 4798 is a recyclable, bio-based coating for paper plates, offering plastic-free barrier performance compliant with the EU Single-use Plastics Directive. Independently verified for food safety and recyclability, it enables scalable, circular single-use solutions, replacing fossil-based materials with renewable alternatives for sustainable tableware. Bio-based, high-barrier, home compostable film for packaging dry to liquid products.

Data-driven testing eliminates costly redesigns by proving what works before production. By integrating sustainable practices with honest consumer feedback, brands ensure their sustainable materials are eco-friendly, practical, durable, and ready for market use. Certifications, transparent sourcing, and actual environmental impact data help build trust. If a food packaging design claims to be biodegradable but only breaks down under industrial conditions that aren’t widely available, it’s not truly a sustainable packaging solution. Brands that exaggerate sustainability efforts risk backlash worse than not making changes at all.

Innovative, sustainable packaging and paper solutions, tailored to your needs. When you look at programs like California, the estimates are in excess of $2 billion a year for the consumer packaged goods industry to meet the requirements,” he said. That’s how speakers characterized the latest food packaging innovation trends during The Future of Food & Packaging Innovation, a virtual event hosted by sustainable packaging design agency and Packaging Dive on Oct. 15. TetraPak  In its goal to use more plant-based materials, 9% of the plastic TetraPak purchased in 2022 was from plant-based sources.

By integrating NFC technology, the sustainable packaging design agency goes beyond traditional functionality and becomes a gateway to interactive experiences. It’s a creative packaging idea that blends practicality with innovation, giving consumers a reason to engage with the product beyond its immediate use. Then there’s Juicepeel by Naoto Fukusawa, whose packaging mimics the texture and appearance of the fruit it contains. This concept uses clever materials and designs to make products feel fresh and authentic while elevating the consumer’s tactile experience.

Make sense of common packaging design trade-offs such as a higher carbon footprint for more recyclable packaging. Customized consulting and EaaS (Expertise as a Service) with global subject matter expertise and hands-on resources to support business goals. Global, monthly Subject Matter Expert reports with impact analysis and substances of concern, chemical and mechanical recycling, circular economy and Extended Producer Responsibility.

At this stage, designers incorporate any input they have received from the client, the target audience, and other relevant stakeholders. The idea is to make sure that the packaging meets all requirements while exceeding expectations. CPG packaging design is really an umbrella term because there are so many activities involved – conceptualization, design, material selection, and production. Some major CPG companies have made progress toward their 2025 goals, while sustainable packaging design agency have already announced they will lower their goal thresholds, citing challenges with local recycling systems and other hurdles. That leaves many observers wondering how other major CPG companies’ packaging design strategies could shift in coming years. Major brands are also sorting through their strategies for meeting their publicly announced sustainability goals, such as making a package recyclable or incorporating higher amounts of recycled content.

For that reason, this White Paper explores some of the significant technical headwinds to achieving the sustainability outcomes of the PPWD, from a US packaging perspective. From films and accessories to bags, taps and boxes, right up to filling lines, our complete Bag-in-Box packaging solution gives you the advantage of full expertise throughout the process of packing liquids and semi-liquids. Read on to learn how to survive, thrive, and outshine private label at scale. Learn how to design Whole Foods packaging that earns trust, stands out on shelf, and converts premium shoppers in seconds. Explore the five undeniable signs your sustainable packaging design agency needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift. If your product includes multiple components or accessories, we may incorporate a kitting process to reduce fulfillment costs and save inventory space.

https://www.youtube.com/watch?v=7xvzISoM1NE

Entries in this category can include experimental packaging design, limited edition packaging, special event packaging, and other unique packaging solutions that demonstrate exceptional creativity. Developing a distinctive visual design language for packaging is essential in establishing brand identity and standing out in a crowded marketplace. This involves a careful blend of creative exploration and strategic alignment with brand values. I recommend working with a designer who can understand how to align your vision with representative visual elements.

Through these partnerships, Atlas keeps its focus on design that optimizes profitability. Their clients have seen growth rates between 15% to 150% in their target markets. Their work for Simply Sharon’s, with eco-friendly packaging using biodegradable materials and vegetable inks, won the 2015 American Package Design Award. On top of that, their trailblazing design for Surfsnax earned them the prestigious Netty Award, showcasing their technical expertise and innovation. Our team analyzed over 2,800 packaging design agencies to identify the best options for 2025. Successful packaging redesigns help brands double their revenue and boost purchase intent by up to 57%.

A well-designed package attracts attention, conveys brand identity, and ultimately persuades consumers to make a purchase. E-commerce is new and drastically changes the product branding understanding and strategies of establishing “shelf presence” and the “First Moment of Truth” reference in the CPG category. In the US where regulatory pressure is (currently) light, the consumer will dictate the balance between convenience and preference relative to shape, color, decoration, features, and ultimately cost.

Consistent and recognizable design sustainable packaging design agency can strengthen brand recognition. Every element – right from the colors to material, typography, and content can convey brand attributes like luxury, sustainability, or fun. We will assign you a dedicated account manager, a customer service representative, and a quality engineer who can answer your questions and address your concerns.

The design aims to enhance conversation, foster product awareness, and encourage trial and subsequent loyalty. PKG excels because it relates to its customers with Transparency, Authenticity, and Creativity to mark them out among the other businesses. The sustainable and environmental impact should be a significant consideration.

Communicating with Taylor on our project was easy, transparent and fast and the quality of the finished product was very high. The Taylor team prevented the brand from having to potentially delay the launch of a new product. Stand out on the shelf with custom-printed pressure-sensitive labels, roll-fed labels and shrink sleeves designed to grab attention. Boost patient safety with healthcare print services, including labels and wristbands, communication boards, and cold chain packaging.

In-Store sustainable packaging design agency is about showcasing your product in retail spaces like shelves, floor stands, or countertop displays. We create the visual design, mockups, and brand-aligned concepts, then collaborate with display fabricators or manufacturers who handle production. If your packaging isn’t resonating with your audience or doesn’t reflect your current positioning, a refresh can increase visibility, strengthen your brand, and boost sales. Shasta brings her knowledge of industry standards and regulations, experience in sourcing and production, and passion for beautiful, effective design to every project.

The addition of the over-wrap as an additional feature to mitigate liquid damage is not foolproof. Rather, the overwrap is another manufacturing operation that can introduce its own unique failure mechanism that was otherwise non-existent in traditional distribution, as shown in Figure 6. Yes—from what we understand, obligations apply in each state where you sell or ship packaged goods, including via e-commerce.

Lean management practices and process automation can help optimize costs, while data analytics can guide informed pricing decisions to balance profitability and customer satisfaction. Our sustainable packaging design agency expertise has helped both local and global consumer brands grow and get noticed. From our studio in Vancouver, BC, we work with exciting brands around the world – from big household names like Ocean Spray® to small startups turned Canadian sensation, like CHIWIS. In addition to our design consultant services, we also offer a no nonsense, jargon free approach to brand positioning. See how our services could help your company or brand to get more impact and tell a much more compelling story to your consumer.

Additionally, initiatives to educate consumers about the value of sustainable practices can encourage increased acceptance of price premiums for green products. We guide you through the full process of creating accurate, production-ready dielines — ensuring your packaging meets regulatory requirements, aligns with industry standards, and moves smoothly from concept to press. We keep your sustainable packaging design agency lingering in the mind of customers subconscious, through clever ideas and compelling stories. Whether you’re a startup or worldwide brand, we can illuminate your brand through package design — so you can outperform other brands and win the hearts of customers. In a Chiwis’ blog post, Sarah discussed the challenges of finding genuinely recyclable or biodegradable packaging options. Many so-called “sustainable” packaging materials fail to live up to their promises, either ending up in landfills or contributing to microplastic pollution.